Whitepapers
RCC & CBA Whitepaper - Google's New Place Search & Local Search Optimization (399 KB)
RCC & CBA Whitepaper - Email Marketing (389 KB)
RCC & CBA Webinar 1 Whitepaper - Introduction to Internet Marketing (2498 KB)
Analytics Data & PPC Optimization Whitepaper June 2010 (3094 KB)
Search and Social Whitepaper May 2010 (165 KB)
Video Marketing Whitepaper 2010 (434 KB)
Facebook Strategies for Businesses (567 KB)
LinkedIn Whitepaper February 2010 (183 KB)
New Ways to be Found Online 2010 (329 KB)
Leveraging Social Chatter - Online Brand Reputation (266 KB)
Social Media - Understanding the Buzz (563 KB)
Landing Page Design (1223 KB)
SEO, Make Sure Your Company is Visible on Google (162 KB)
Conversion Architecture - Improve Your Website Performance (382 KB)
Email Marketing - Succeed in Challenging Times (1251 KB)
Web Analytics - Optimize Your Marketing Dollars (410 KB)
Paid Search Advertising (PPC) - Maximize Your Return (1730 KB)
Social Media Optimization (379 KB)
- eMarketer estimates that marketers around the world will spend $6 billion on social networks this year
- Source: eMarketer, 2011 - eMarketer estimates that time spent with mobile devices is rising faster than any other medium, up 28% in 2010
- Source: eMarketer, 2011 - 69% of Canadians surveyed who purchased product or service in-store after "window shopping" online
- Source: Canadian Retailer
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