Why Does Your Company Need a Social Presence?
In today’s world full of new media and digital communication technologies, companies of all sizes and industries have a huge opportunity to expand the reach of their messages using social media.
Social media has the potential to attract and hold the attention of a vast demographic of people, especially those who have grown numb to traditional media. Below are some other benefits your company will experience by utilizing social media:
- Affordable Marketing – There’s no need for a large budget to conduct social media marketing
- Viral Nature – Users can easily share your messages with their friends with a click of a button
- Enhances Brand – Through social media you can build and enhance your online reputation
- Builds Credibility – User generated endorsements are more credibility than traditional advertising
- Increases Traffic – A well-planned social media strategy will drive more traffic to your website
- Engages Customers – Connect with your customers and respond to their feedback in real-time
Social Media Strategy – Get Educated and Get Going
Though the majority of companies are aware of the benefits associated with social media, many have not established a social media strategy. It’s vital that your company stay up-to-speed with today’s evolving digital media technologies. This way, you can monitor what customers are saying about your brand online, but more importantly, leverage these new media tools to create and foster positive conversations around your brand.
A well-planned and properly implemented social media strategy can drastically transform a company’s online brand. It has the capacity to turn a local, small-scale business into an international brand name. On the same token, it can destroy a company’s reputation just as easily if that company chooses to ignore what customers are saying about them online.
The best option is to be proactive and get on the social portals before your customers start talking about you and, if possible, before your competitors start utilizing social media, which will put you in a leading position.
If you’re serious about social media, it would be a good idea to invest in educating yourself and your organization. Our Knowledge Centre has a complete Social Media Strategy Kit or contact us if you would like to put your social media strategy in the hands of certified professionals.
- eMarketer estimates that marketers around the world will spend $6 billion on social networks this year
- Source: eMarketer, 2011 - eMarketer estimates that time spent with mobile devices is rising faster than any other medium, up 28% in 2010
- Source: eMarketer, 2011 - 69% of Canadians surveyed who purchased product or service in-store after "window shopping" online
- Source: Canadian Retailer
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