Mobile Marketing – Out of the Gate with Speed
Mobile devices have the potential to drive a fundamental shift in business growth through their unique capabilities and the fact they’re personal, powerful and portable. Mobile Marketing is projected to become one of the fastest growing areas of focus in the years to come, second only to Social Media.
Now that mobile devices have freed Social Media from the confines of the home, the possibilities for interaction seem infinite. Friends, common interests and retailers can be found on the run. Now marketers can target on the people who happen to be nearby at any given moment. Many new apps work in tandem with the giants of Social networking, while those players continue to develop location-based apps on their own.
Reach Your Customers – Anywhere, Anytime
Mobile Marketing is so new and evolving so fast, we’re still learning. We do know for sure that Mobile Marketing is rapidly becoming a major communications channel for reaching your retail customers. The most direct and personal of all media these days is mobile phones. They enable us to remain connected 24/7. No need to log onto the Internet or roam around town looking for a hot retail location. Mobile devices are always hot. A marketer’s dream is to engage in meaningful two-way conversations with people who are truly interested in their brand, and mobile gives you that direct line of communication – constantly! Mobile Marketing is a new, exciting way to reach your customers and give them access to your brand at any time, wherever they are.
Mobile Devices – Always-on, Always-connected
Mobile Marketing should be treated as one marketing communication channel in an integrated marketing strategy to interact with your target audience. The inherent benefits of mobile devices as always-on, always-connected personal communication can add serious leverage to your existing online and offline marketing efforts. The four most prominent Mobile Marketing tactics are SMS and MMS, Mobile Web, Applications and Mobile Advertising (with SMS being most prevalent). Contact WSI Retail Group if you want to learn how to employ Mobile Marketing tools and tactics providing your retail business with endless opportunities for innovation.
Fact – SMS messaging is the most widely used data application with 2.4 billion active users
Fact – SMS adoption has a higher penetration in the U.K., Europe and Asia than Canada or the U.S.
Fact – The first cross-carrier SMS shortcode campaign was run by Labatt Brewing Company in 2002.
Fact – According to the GSM Association, 4 mobile phones are sold for every PC that is sold.
- eMarketer estimates that marketers around the world will spend $6 billion on social networks this year
- Source: eMarketer, 2011 - eMarketer estimates that time spent with mobile devices is rising faster than any other medium, up 28% in 2010
- Source: eMarketer, 2011 - 69% of Canadians surveyed who purchased product or service in-store after "window shopping" online
- Source: Canadian Retailer
Follow Us On
