Geo Targeted Traffic – Location, Location, Location
A business with targeted traffic determined by location, location, location has always been a cardinal rule of business success. Even though the web is the "World Wide Web" - the location of a business, and the targeted location for traffic that the business serves, is still paramount to success - particularly if competitors ignore the competitive edge of geo-targeting. Most good marketers know that targeted advertising works far better than generic ads that try to appeal to everyone. Targeted ads directed towards a specific area as well as a certain type of person can deliver increased traffic to your website or store front. It’s not enough anymore to just have a good supporting website to capture additional retail sales. The web experience for individuals not only needs to be customized for the retailer’s “frequent buyers” with regard to their buying preferences, but also specifically targeted based on their location as well.
Targeted Traffic by Location Drives Your Visitors to You
Just as described above, GEO Targeted marketing is being positioned in a place where local customers will find you. And of course that place is search engines. Today more people use the internet to find local merchants than any other media including the phone book. This is where geo targeted web site traffic comes in. By using an advertising system whereby your ads are only displayed to those people living within the catchment area of your business, you are guaranteed to make sure none of your advertising dollars are wasted. Buying targeting traffic for your website that clearly differentiates your geographical market from your competitors can bring you closer to top search engine results and your customers closer to you.
Geo Targeted Traffic – Search Engine Influence
Geo-targeting is quickly becoming more influential in search engine results. Google's top results often include geographically determined businesses first, or the ability for a search engine user to search by postal code. Google Maps is quickly gaining ground around the world, and is making explosive growth in website applications. Google, Yahoo and MSN also offer the opportunity to buy pay-per-click ads that target specific geographical areas in a search request. Even if a user doesn't explicitly state a geographical area in the search engine request, Google can recognize the area from the user's personal history and IP address - and they do take this into consideration when determining the order of the websites listed in search engine result pages.
Geo Targeted Traffic – Expansive but not Expensive
The opportunity to buy traffic for geo-targeting is expansive - but not always expensive. Marketing strategies available to buy traffic for targeted traffic are not limited to listing your website in the local online phone directory. Many search engines offer websites the opportunity to list their website's geographical area served in the search engine's own local directory. There are also many location specific directories that provide an opportunity for you to buy traffic through a directory submission listing relative to your targeted traffic market. These directory submissions are often offered at a reasonable price, - and if your targeted traffic market has been analyzed thoroughly, these can provide your website with a rich return. There is no limit to the number of directories you can submit to, so depending on the area you serve, you can buy traffic promoting listings in each individual city, province, territory or country.
Geo Targeted Traffic – Not Just For Local Retailers
It’s not just local businesses that can benefit from this type of advertising. Other retail businesses can also use it to experiment with targeting specific areas more closely. For example if the customers of a particular retail business are almost exclusively high earning people living in certain geographical areas and locations, geo targeted advertising will allow the advertiser to pick and choose where their ads will be seen and by whom. This element of control has put many retail advertisers and business owners firmly back in the driving seat when it comes to promoting their business. The advent of new technology has enabled advertisers to be much more choosy in where, when and how they find the people they want to show their business to.
Geo Targeted Traffic – Exploit Your Advantages
Taking the steps to implement specific marketing strategies that your competitors are likely to set aside can make a significant difference in your website's placement in the search engine result pages. Take the time to determine your website's geographical advantages and limitations, and buy traffic in the directories that are available to promote your website. Drive your targeted traffic to your website through geo-targeting, and your targeted traffic will begin to target you. To exploit your advantages contact WSI Retail Group.
- eMarketer estimates that marketers around the world will spend $6 billion on social networks this year
- Source: eMarketer, 2011 - eMarketer estimates that time spent with mobile devices is rising faster than any other medium, up 28% in 2010
- Source: eMarketer, 2011 - 69% of Canadians surveyed who purchased product or service in-store after "window shopping" online
- Source: Canadian Retailer
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