Affordable Internet Solutions
Before your business can take full advantage of the Internet, you need to establish a presence online or consider a fresh approach to your existing site that has become outdated and stagnant. This is the first step in our ABCs of Internet Marketing Success.
Your website is like a business card, available globally, twenty-four hours a day, seven days a week. It is the face of your company which you present to the world. Your website will ultimately become the most effective advertisement you create. If your website is not visually appealing and captivating, user-friendly and informative, unique and interactive… then you will lose business to your competition.
When it comes to delivering Website Solutions, affordability and efficiency are two important concerns. That’s why the WSI Retail Group uses cutting edge technology to design affordable business-class websites that need no technical staff to maintain, that can generate revenue 24/7 and are easily found by consumers within your retail target markets.
How does the latest technology save you money?
Seeing increasing demand for business-focused websites that could be deployed quickly, without sacrificing quality or features, WSI invested significantly in advanced Modular Development Technology™ (MDT). Through extensive customer research we identified which features the majority of retail businesses need for an effective website. We then built an entire library of those components in advance so they’re ready to go when needed. Using MDT, we can quickly develop a wide variety of website solutions using any combination of these features.
Less production time means less cost to our clients.
When you work with WSI Retail Group, the specific needs of your business are assessed and then a website is built to include only those features that would benefit your business. You pay only for the features you actually need, not for a “one-size-fits-all” solution (that really doesn’t).
A well-designed website is crucial to enhancing your brand image, building consumer confidence and increasing their willingness to buy from you online or when visiting your store. We can deliver the right affordable website solution to put your business in front of more qualified customers from your target market. We measure our success based on yours and through our proven design methods, your chances of success can rise exponentially.
Build Targeted Website Traffic
Most companies find it extremely frustrating, having launched a website with high performance expectations, only to sit waiting for traffic that never comes. The mentality of "If you build it, they will come" does not apply to the online world. Failure to correctly market your website will result in little to no visitors coming to your website. When you work with us at WSI Retail Group, we show you how to consistently generate traffic for your site and convert that traffic into online sales and traffic at your stores.
Your Customers are Looking for You
Search engine marketing has become the most cost-effective way to reach your customers and offers unprecedented targeting capabilities. Getting your website to rank highly in the search engines is the best way to consistently generate traffic for your website. This is done through a variety of tools and techniques including Search Engine Optimization (SEO), Paid Search Marketing (also known as Pay Per Click or PPC), Email Marketing and Social Media Optimization (SMO).
Your customers are looking for you... but are they finding you?
Our services
Want to discover how your website can benefit from an increase in traffic? Contact www.wsiretailgroup.com and take advantage of a free Internet Business Analysis, a one hour, no-strings consultation where we delve deeper into your retail business to learn everything we can about your objectives and goals. This helps us to create a focused, custom tailored solution for your company.
Convert More Customers
Conversion Architecture™ involves understanding your prospective retail customers and their needs and desires. When you can determine exactly what those needs and desires are, you will find yourself in the unique position of being able create highly focused marketing campaigns that cater to each individual prospective customer.
In order to accomplish this, you need to be able to break your prospective customers down into visitor segments. By segmenting your visitors correctly, you can ease them through your website’s conversion process at their own speed, and navigate them to the information, products and services that are most suited to them.
No one likes to shop in a store that’s disorganized, run down or poorly staffed. This expectation is also true online. Customers want to find what they’re looking for easily, so we make sure there are as few roadblocks as possible between your products and the “register”.
Part of this process involves the strategic placement of calls to action within your website in areas that are proven to draw the eye. By utilizing information discovered in eye-tracking studies, we are able to create unique designs that cause the eye to flow to specific areas of each page, prompting the end-user to take the desired action more often than the average website.
Here at WSI Retail Group, we can help you carefully plan the Conversion Architecture™ platforms of your website in order to maximize your conversion rates and increase your ROI. If you are interested in learning more about this service, feel free to contact us.
- eMarketer estimates that marketers around the world will spend $6 billion on social networks this year
- Source: eMarketer, 2011 - eMarketer estimates that time spent with mobile devices is rising faster than any other medium, up 28% in 2010
- Source: eMarketer, 2011 - 69% of Canadians surveyed who purchased product or service in-store after "window shopping" online
- Source: Canadian Retailer
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