Registering Your Brand and Trademarks
When your company launched your website, you had to register a branded domain name (ie: ABCCompany.com). It is equally important to register your brand and any trademarks you have on the social portals - even if you are not yet active in the social space.
People are registering for usernames and social media accounts every day. It is vital that you protect your brand and trademarks by creating company branded accounts on all social media portals even if you are not utilizing these portals yet. This way, when you are ready to embark on your social media strategy, you can be confident that no one else is using your brand name. Also, if you have any trademarks, it would be a good idea to register and protect those as well.
Some companies have failed to reserve their brands, and as a result, other users have gone ahead and registered accounts using their brand names. For example, Microsoft does not own http://www.youtube.com/Microsoft, a channel that has almost 20,000 views. Also, http://www.youtube.com/McDonalds doesn't belong to McDonald's, but to a company that is using the channel to promote their own line of burgers.
Defining Your Social Presence Look and Feel
Your company likely has a branding policy, which outlines corporate branding standards, and a style guide, which defines your corporate colors and fonts. In all of your marketing materials, you likely follow these guides to keep your company’s look and feel consistent. So why should your social presence be any different?
Your social media presence should be treated like any other marketing endeavor. It should consist of the same look and feel as your company website and marketing materials. This way, when visitors migrate from your website to your corporate blog, Twitter page or YouTube channel, they won’t feel like they’ve landed on a totally different page. A consistent look and feel for your social pages will give visitors a consistent experience with your brand.
Comments
Post has no comments.